Sheba — You’ll Do Anything For a Kitten

1 in 4 cat owners are allergic to their very own cats. So to launch Sheba’s new kitten food, we celebrated those who suffer for the apple of their itchy eye.

The One Show — Bronze Pencil Cannes Lions Shortlist x 3

Director: Angelo Cerisara Photographer: Sam Gregg

1682370350467.jpeg
1682370345683.jpeg
1682370350415.jpeg

We targeted New York’s allergic cat owners, by offering discounts outside drug stores.

Previous

UEFA Women's EURO '25 - Keep Up
Next

Tempo - Ready For Anything